PLUS

Beauty & Co. required a visual identity that reflected modern beauty—confident, inclusive, and refined. The focus was on creating a brand presence that feels elegant yet expressive across digital and physical touchpoints. Soft color palettes, refined typography, and generous spacing help communicate warmth and trust.

Role

Website Designer

Timeline

4 Weeks

TEAM

Beauty and Co.

Skills

Storytelling

Web Design

PROBLEM

RESEARCH

0total research participants
0%use AI regularly
0%have used AI to shop
0%would not delegate purchases to AI

EXPLORATION

SOLUTION

FEATURES

IMPACT